Client: Embroidery Studio Blackpool
Industry: Workwear & Clothing
Services Provided: Custom Website Design & Development, WooCommerce Integration, Advanced Back Office Setup, E-commerce Optimisation, Lightning-Fast Hosting
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Embroidery Studio Blackpool is a leading supplier of branded workwear and custom clothing in the North West. Their business had outgrown the limitations of Shopify, they wanted greater control over their online presence, the ability to manage thousands of products with ease, and more sophisticated features to better serve their customers.
The existing platform lacked flexibility for complex product customisation, and managing stock from multiple garment manufacturers was slow and time-consuming. They came to Meridian Media for a complete overhaul, one that would future-proof their e-commerce operations and give them the tools to grow without technical roadblocks.

We designed and developed a fully customised e-commerce website built on WordPress with WooCommerce at its core. This provided the perfect blend of flexibility, scalability, and ease of use.
Every aspect of the site was tailored to Embroidery Studio Blackpool’s workflow: from back-office automation to advanced product configuration tools. By leveraging our expertise in high-performance hosting, we also ensured that the site runs at lightning speed, offering customers a smooth and responsive browsing experience across all devices.
1. Advanced Back Office Integration
To save countless hours of manual data entry, we set up a robust import and synchronisation system. This allows thousands of products to be pulled directly from multiple garment manufacturers and automatically updated with the latest pricing, descriptions, and stock levels. The system ensures the online catalogue is always accurate without requiring constant admin work.
2. Powerful Product Customisation Tools
Since customisation is at the heart of Embroidery Studio Blackpool’s offering, we built advanced configuration options into the website. Customers can now:
Choose from multiple garment styles, colours, and sizes.
Add personalised embroidery or printing with their own text, logos, or designs.
See live previews of their customised products before purchase.
This creates a more interactive and engaging shopping experience, encouraging customers to spend more time on the site and increasing conversion rates.
3. Quick VAT Toggle for Pricing
For B2B and B2C customers alike, price clarity is essential. We implemented an intuitive one-click VAT toggle that lets visitors instantly switch between VAT-inclusive and VAT-exclusive pricing. This feature ensures transparency for different types of customers and helps reduce checkout abandonment.

The transformation has been significant. Embroidery Studio Blackpool now has:
- A website built for scale – able to handle thousands of products without slowing down.
- A faster sales process – automation in the back office means less time spent on admin.
- A better customer experience – advanced customisation tools make ordering more fun and personal.
- Stronger business growth potential – the new system frees up time for the team to focus on producing their high-quality workwear and expanding their client base.
With our lightning-fast hosting, their customers enjoy a responsive, mobile-friendly site that loads quickly — vital for keeping engagement high and ensuring Google ranks the site favourably.
Thinking of a New Website?
Whether you’re launching an e-commerce business, moving away from Wix or Shopify, or looking to overhaul your existing WordPress system, Meridian Media can help you create a high-performance, fully customised site that works as hard as you do.
Book your free discovery call today and see how we can transform your online presence.

